American Bridal Show Company (AMERICANBRIDE

American Bridal Show Company (AMERICANBRIDE.COM) a trade show = and online media company offering the most effective wedding marketing resources, today reported a 30% growth in online advertising and bridal show attendance for = its year ended November 1st 2005.

Year Ended Results

Americanbride reported year e= nded online visitors up 56%, online advertising up 30%, and bridal show attendan= ce up 30% over 2006. Major contributors to the overall increases were a redesi= gn of Americanbride.com, strategic shifts in locations of bridal shows, a major online advertising campaign and added bridal conventions offering over 100 exhibits including both local and national advertisers. Over the past year national companies like Fortunoff's, Macys, Mar= riott, Hilton, Sheraton, Simon Properties, Bloomingdale's, Bed Bath & Beyond, Men's Wearhouse, After Hours and many others ha= ve become a part of the bridal events. One of the top sponsors of American Bridal Shows is Modern Bride.

American Bride does not currently participate in the National Wedding Market but compared to National websites Americanbride.com dominates the Ne= w Jersey market delivering an audience of 25,000 newly engaged New Jersey brides each year. These brides become members of the americanbride wedding network to the point where americanbride leads the competition by more than 50% with the amount of mem= bers that join it's network.

One of the major reasons for = Americanbride's success is their customers. Unlike ot= her media that include any business, Americanbride participation is largely referral based with 90% of its advertising coming by recommendation. This helps both advertisers and br= ides, because the bride knows that she is buying quality and the advertiser knows that they are competing against quality.&n= bsp; Americanbride's advertising rates are hi= gher than the competition but again for the quality and who come recommended to advertise and the results that are delivered. Judging by the lar= ge percentage of advertisers who remain with the program for years, it seems m= ost are happy to pay it.&= nbsp; (advertising info)

Unlike most companies that ta= lk about their revenues for the year, because they have to report to sharehold= ers, Americanbride talks about its customers and what the company intends to do = to bring them more results.

Americanbride.com offers seve= ral advertising programs.

Hot lead program, daily brides that visit American bride.com and request to receive information by categor= y of business are sent to advertisers email instantly.

Links and banners on American bride.com Banners on main page of Ameri= can bride

Online Email Marketing System=

The Wedding Classifieds for Unique and Hard to Find Wedding Products.

Americanbride introduce an updated version of it's partnership with myonlinedata which offer= s a CRM for the wedding industry (customer relationship online email marketing database). This software offers advertisers on both American bride.com and = american bridal show a do-it-yourself online email mar= keting system to handle both their american bridal show leads and their daily inte= rnet leads. Americanbride is the o= nly wedding marketing company in the nation to have this online software; devel= oped by both Americanbride.com and Myonlinedata.com.

Unlike most advertising media that each year have to go out and find new custo= mers, American bridal shows have a waiting list for vendors wanting to get into the shows. In 2005 Americanbride added 3 bridal conventions in strategic locations in New Je= rsey which attracted a total of 1,000 brides and close to 300 wedding businesses. Americanbride also produced 82 bridal shows throughout the state which attracted close to 8,000 brides and over 24,000 total attendance.

The types of brides that visi= t american bridal shows are usually upscale, with wedding= budgets of $20,000 or more. At the po= int of her wedding planning that she attends the shows, on Ave. 30% to 40% of the brides that attend, depending on time of year, are visiting these shows to = find a reception site. Over the course of her wedding planning the bride visits several bridal shows to complete different stages of planning.

American Bridal Show Co.= has little to no competition among bridal show producers in New Jersey. American Bridal Shows are = hosted in the finest reception sites, have the best turnouts, the most money spent on promotion, and the best most highly regarded, established wedding businesses in the state. All these key factors combined with the knowledge of how to keep up with the times to guarantee wedding custom= ers a continuous flow of business and the best return for their advertising investment has made americanbride the top advertising choice for New Jersey's&nbs= p;wedding professionals.

For reception sites as well throughout = New Jersey, the American Bridal Show&n= bsp;is a way to attract new business and to present wedding menus and design options to brides planning their wedding at the site. American Bridal Shows are not only helpful for the bride in planning, it's time s= pent with family and to experience and enjoy together the engagement wedding planning. With live wedding bands, disc jockeys and a Broadway style bridal gown fashion show it's and entertaining event, and useful afternoon = or evening for the bride that she can long remember as a special part of her d= ays as a bride-to-be.

Admission is al= ways free at American Bridal Show Events.

To find out how your company can become apart of the American Bridal Show Network Call 908-371-0900.&nbs= p; Ask for Rich Drozd
Find A Schedule of Ame= rican Bridal Shows Online

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